Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for June – you may want to bookmark those as they can be very useful:
Usually ecommerce clients ask me why the sales numbers in GA don’t match their shopping cart systems. In this article you’ll learn the acceptable level of difference, what the reasons may be and some workarounds when your shopping cart doesn’t allow tracking.
This post shows you how to use Google Forwarding Numbers and GTM to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account. You will be able to see which campaigns, ad groups, and keywords produce the greatest call volume and optimize accordingly.
For a month or so you’ll see a new referral source in GA reports called “com.google.android.googlequicksearchbox”. It’s actually organic search traffic from the google android app. Updates were released on 6/9/16 and now referrals from this source are shown as Direct traffic.
In this post Simo shows how to measure how much time it takes for GTM events to resolve. He uses User Timings to measure all sorts of important milestones, such as just how long it takes for a font or jQuery library to download.
Here you’ll learn how to use Google Tag Manager to insert JSON-LD into a page, allowing you to add Schema markup to your site without having to touch the site’s code directly. The example is for blogs, but a similar approach can be used for other types of sites too.
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.