5 Google Analytics posts you don’t want to miss in October

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for April – you may want to bookmark those as they can be very useful:

Universal Analytics User ID: Setup Guide

Here Tom Capper from Distilled shows how to use the User ID feature in GA either with your tracking code or using Google Tag Manager. In addition you can create a separate User ID view and take advantage of 3 unique reports: Cross Device, User Engagement, and User-ID Coverage.

Data Layer Forensics: Ecommerce Edition

The amazing guys at LunaMetrics are providing a way to troubleshoot ecommerce analytics. If you wonder if you pass the correct parameters to the data layer, just use their code to fire an event and a transaction at the same time and cross-check for potential issues using their 5-steps checklist.

Breaking: Google Tag Manager Refresh – 6 Things You Need to Know

On October 15th Google announced updates in Google Tag Manager. The new interface is available at http://tagmanager.google.com/ with navigation structure much similar to Google Analytics, rules are renamed to triggers, and macros are renamed to variables. Two more things: listener tags are enabled by default and there’s API available.

The Ultimate Guide to Universal Analytics Integration with SalesForce

It’s always important to connect your CRM with Google Analytics to get insights what type of lead generation / traffic sources are actually bringing real live sales. If you happen to use SalesForce, this is a step-by-step guide to connect SalesForce and GA.

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

Here’s another great blog post by Avinash evaluating 4 different strategies for collecting benchmarks: own data benchmarks, industry analyst data benchmarks, competitor data benchmarks and vendor data benchmarks (explaining in detail the new GA Benchmarking reports).

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

is a Google Analytics fan, who also loves SEO, conversion optimization, online marketing and social media. You can follow her on Twitter and LinkedIn.

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