Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for April – you may want to bookmark those as they can be very useful:
Here Tom Capper from Distilled shows how to use the User ID feature in GA either with your tracking code or using Google Tag Manager. In addition you can create a separate User ID view and take advantage of 3 unique reports: Cross Device, User Engagement, and User-ID Coverage.
The amazing guys at LunaMetrics are providing a way to troubleshoot ecommerce analytics. If you wonder if you pass the correct parameters to the data layer, just use their code to fire an event and a transaction at the same time and cross-check for potential issues using their 5-steps checklist.
On October 15th Google announced updates in Google Tag Manager. The new interface is available at http://tagmanager.google.com/ with navigation structure much similar to Google Analytics, rules are renamed to triggers, and macros are renamed to variables. Two more things: listener tags are enabled by default and there’s API available.
It’s always important to connect your CRM with Google Analytics to get insights what type of lead generation / traffic sources are actually bringing real live sales. If you happen to use SalesForce, this is a step-by-step guide to connect SalesForce and GA.
Here’s another great blog post by Avinash evaluating 4 different strategies for collecting benchmarks: own data benchmarks, industry analyst data benchmarks, competitor data benchmarks and vendor data benchmarks (explaining in detail the new GA Benchmarking reports).
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.