Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for December – you may want to bookmark those as they can be very useful:
Google Analytics Premium offers Data Driven Attribution as an additional model you can use, in addition to things like Last Click Attribution. The key here is that rather than using static proportions for their model, they use algorithms instead.
Designing a new website is a big task. You must take many things into consideration and ensure that all of the analytics tracking is properly setup and collecting the necessary data for you to report on success. Learn which are the key metrics to consider when thinking about a website redesign.
In this quick tip Simo Ahava shows one of the less-known features of Google Tag Manager – the URL Source setting in the URL Variable type. It lets you parse any URL String for its components.
Another interesting post from Luna Metrics describing a few common pitfalls in the world of Google Analytics reporting – and how to avoid them. You’ll understand more about sessions by page, users by source or medium and averages of averages. Very useful!
Another detailed post by Himanshu Sharma explaining what is Google Tag Assistant, how to use it like a pro and understand its results. There’s also a follow up, showing how to use Google Tag Assistant recording feature and read the reports: Guide to Google Tag Assistant Recordings
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.