Let’s look at the common scenario where you track goals with events. This could be a contact form submission, newsletter subscription, phone number click or other type of interaction where you don’t have a distinct URL to use for destination URL in GA goals settings. You can have the form / link on multiple pages on your site and you want to understand which page a visitor was on when they completed the conversion.

Our example is a hotel booking website where we have a Live Chat button on every page. A simple way to check you conversion numbers is to compare them with the unique events for the same event category and/or action / label. Let’s go to Conversions – Goals – Overview and see how many conversions we have for the Live chat click goal:

Now, we’ll check Behavior – Events – Top Events and filter for the same event dimensions we’re using in the goal settings:

So far, great – they match. At this point, simply select Page as secondary dimension and sort by Unique Events column:

This is the list we want – almost 40% of the users who clicked the Live Chat button were on the home page, and another 30% were on contact-us and rooms pages. You can export the list and group the pages or analyze further.

Margarita Evtimova

Margarita Evtimova is a Google Analytics fan, who also loves SEO, conversion optimization, online marketing and social media. You can follow her on Twitter and LinkedIn.