Here’s a quick tip if you have recently created a new view for a GA property but it doesn’t collect any data after 24-48 hours.
First, check your filters – do you have an include filter that may cause issues?
Second, if you have enabled the User-ID feature (under Admin – Property – Tracking Info – User-ID) when you create a new view you’ll have an extra field to set:
If you aren’t using the User ID feature (passing unique identifier to GA for logged in visitors), you shouldn’t turn this option on. Just leave it on OFF as it’s by default.
If you check it and don’t send any user IDs the view won’t show any data!
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.