Sampled data visualization changes in Google Analytics

Today I noticed a small change in the way Google Analytics show sampled data in one of my accounts. The well-known yellow rectangle is replaced by a permanent notice in the top right corner.

Update: This seems to be available only in accounts that contain a Google Analytics Premium property. Also, the issue is fixed an by default it takes 500,000 sessions.

Here’s how it looked before:


And the slider to control the number of sessions and the precision:


Now you can see for every report how many sessions were used for its calculation:


And when you’re working with bigger websites and select a secondary dimension or apply an advanced segment, the data is sampled as usual:


This new visualization could be easily missed without the alarming yellow color.

By default Google Analytics samples the data at 250,000 sessions, with a maximum of 500,000 sessions. I think this may be a temporary bug, but the drop-down that says Faster response, less precision and Slower response, greater precision is incorrectly marked as greater precision at 250,000 sessions:


A work-around is to select Faster response, less precision first and then switch to Slower response, greater precision to get to the limit of 500,000 sessions:

For specific ways to manage sampled data in Google Analytics you can check this great blog post at Luna Metrics.

Update: It seems GA fixed the issue and now you see the proper limitation for Slower response, greater precision option.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

is a Google Analytics fan, who also loves SEO, conversion optimization, online marketing and social media. You can follow her on Twitter and LinkedIn.

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