Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for August – you may want to bookmark those as they can be very useful:
In the beginning of the month Google Analytics launched a fully functional Demo Account, available to everyone, with real ecommerce data from the Google Merchandise Store. Avinash published a great post about it, explaining how to get access and jump-start your learning: Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
This LunaMetrics article shows how to properly implement subdomain tracking in Google Tag Manager, along with example scenarios. Check out the reasons why you need (or don’t) subdomain tracking and what to do next.
In this post Simo shows the easiest way to implement cross-domain tracking – through Google Tag Manager. You can use his short checklist to identify issues and make sure cross-domain tracking is working.
Despite being an extremely useful feature in Google Tag Manager, the lookup table Variable can be tedious to configure and it supports exact-match only. You can use this template by Seer Interactive to easily create a big lookup table or get regex support.
Google announced a major update to Google Tag Manager introducing workspaces and interface changes. Simo Ahava published two quite comprehensive articles on the same day which can be used as walk-throughs for the new features:
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.