5 Google Analytics posts you don’t want to miss in October

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here’s the selection for October – you may want to bookmark those as they can be very useful:

How to A/B Test with Google Tag Manager | Measureschool

In this video, Justin shows how to use Google Tag Manager as A/B testing tool and avoid paying for Optimizely or VWO. With this implementation the data will be sent to Google Analytics and you’ll need to calculate the winner additionally.

How to Find and Purge Personally Identifiable Information from Your Google Analytics

This post explains what constitutes as personal identifiable information (PII) and how to avoid passing this information to Google Analytics using different methods.

9 things you need to know about tracking social media with Google Analytics

Learn how social media is automatically tracked by GA, how to correctly track your paid social campaigns, use the social reports available in GA, and more!

How to Use Search Analytics in Google Sheets for Better SEO Insights

This small guide shows how to use the Search Analytics for Sheets add-on to fetch data from Google Search Console (via its API), grouped and filtered to your liking, and create automated monthly backups.

Spotlight on Google Tag Manager: Open and Secure Tag Management

Google introduced new third-party tag templates for GTM and added the recommendation to split the container snippet into two parts: a JS snippet to be placed in the <head> of the pages, and an iframe snippet that should be implemented just after the opening <body> tag.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in September

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites.

So much good stuff this month! It’s hard to pick up only 5 blogs to share. Here’s the selection for September – you may want to bookmark those as they can be very useful:

Magically track forms using Google Analytics

In this post Benjamin shows how to use Komito Analytics to track form abandonment and interactions fast and easy. It’s JavaScript that you can add in Google Tag Manager and automatically track a number of custom interactions.

Tracking Multiple Categories in Google Analytics for Content Pages

A step-by-step tutorial how to track articles that are associated with multiple tags and categories in Google Analytics. You’ll create a custom dimension for each page category and a custom metric to track how often each category is viewed.

Get the Recipe: Hover Tracking in Google Tag Manager

Google Tag Manager doesn’t automatically listen for hover events and the awesome guys at LunaMetrics provided a recipe that you can download and import into your GTM container. Follow the extra instructions and start tracking hover events!

10 JavaScript Concepts For Web Analytics Implementation

This blog from Simo follows a conference talk he gave at MeasureCamp IX, London earlier this month. I agree that understanding the JavaScript basics are extremely important in web analytics implementation. Go through the 10 JS concepts presented and if you’re still feeling lost, go ot Codecademy, get a book about JS and practice!

Google updates – there were so many amazing announcements from the GA team: you can move GA properties (extremely useful for agencies that have all their customers GA sites under one account), work with the improved unique events metric and sign up for the free Google Optimize!

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in August

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for August – you may want to bookmark those as they can be very useful:

Introducing the Google Analytics Demo Account

In the beginning of the month Google Analytics launched a fully functional Demo Account, available to everyone, with real ecommerce data from the Google Merchandise Store. Avinash published a great post about it, explaining how to get access and jump-start your learning: Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Two Steps To Correctly Tracking Subdomains in Google Analytics

This LunaMetrics article shows how to properly implement subdomain tracking in Google Tag Manager, along with example scenarios. Check out the reasons why you need (or don’t) subdomain tracking and what to do next.

Troubleshooting Cross-Domain Tracking In Google Analytics

In this post Simo shows the easiest way to implement cross-domain tracking – through Google Tag Manager. You can use his short checklist to identify issues and make sure cross-domain tracking is working.

GTM Match Table Variable Generator (Lookup Tables & Beyond)

Despite being an extremely useful feature in Google Tag Manager, the lookup table Variable can be tedious to configure and it supports exact-match only. You can use this template by Seer Interactive to easily create a big lookup table or get regex support.

Enterprise-Class Tag Management: Announcing Workspaces

Google announced a major update to Google Tag Manager introducing workspaces and interface changes. Simo Ahava published two quite comprehensive articles on the same day which can be used as walk-throughs for the new features:

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in July

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for July – you may want to bookmark those as they can be very useful:

Vimeo Tracking with Google Tag Manager

If you want to track how users are interacting with your embedded Vimeo videos, here is a step by step guide to setting up Vimeo tracking using Google Tag Manager (GTM) from Cardinal Path.

Using the Google Analytics Site Search reports

This Loves Data post shows you how to configure your Site Search reports in Google Analytics, explains the Search Terms, Pages and Usage reports, how to understand the post-search navigation and identify post-search issues.

9 Ways to Ensure Ad Tags Work in Google Tag Manager

Implementing tags in GTM from different platforms can be tricky especially if they are custom and require values that are not readily available. LunaMetrics shows 9 ways to ensure they work.

Visualize Any Data With Free Google Data Studio

A very nice walk-through Google’s new Data Studio product: what to use it for, dynamic updates through its live connection with Google products, great sharing and visualizing capabilities.

The Google Analytics Audit Checklist

Use this Google Analytics audit checklist based on Google Sheets from Distilled to make sure your setup provides accurate measurement and your GA account is free of spam or internal sessions, has proper goal tracking and accurate ecommerce tracking.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in June

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for June – you may want to bookmark those as they can be very useful:

How-to Match Your Google Analytics Transactions With Reality

Usually ecommerce clients ask me why the sales numbers in GA don’t match their shopping cart systems. In this article you’ll learn the acceptable level of difference, what the reasons may be and some workarounds when your shopping cart doesn’t allow tracking.

AdWords Call Conversion Tracking with Google Tag Manager

This post shows you how to use Google Forwarding Numbers and GTM to measure calls from your website (not your ad extensions) as success metrics in the evaluation of your Google AdWords account. You will be able to see which campaigns, ad groups, and keywords produce the greatest call volume and optimize accordingly.

Android Google Search App Traffic Appears as Referral Source in Google Analytics

For a month or so you’ll see a new referral source in GA reports called “com.google.android.googlequicksearchbox”. It’s actually organic search traffic from the google android app. Updates were released on 6/9/16 and now referrals from this source are shown as Direct traffic.

Measure Google Tag Manager Event Duration

In this post Simo shows how to measure how much time it takes for GTM events to resolve. He uses User Timings to measure all sorts of important milestones, such as just how long it takes for a font or jQuery library to download.

Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags

Here you’ll learn how to use Google Tag Manager to insert JSON-LD into a page, allowing you to add Schema markup to your site without having to touch the site’s code directly. The example is for blogs, but a similar approach can be used for other types of sites too.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.