Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for May – you may want to bookmark those as they can be very useful:
Here Avinash explains what’s an ad block and offers a tracking code change through Google Tag Manager or directly together with setting the custom dimensions and segments in Google Analytics. The last part shows 5 reports and KPIs that deliver critical insights from ad blocking behavior. If you’re concerned about your customers using ad blockers, this is the way to understand its impact.
Inspired by the heatmap feature in the redesigned GA Mobile App, the Analytics Team at Seer built a Google sheet that you can save in your account which allows you to heatmap certain metrics to identify growing or hot trends over time. It’s really cool, so check it out with your data!
Simo’s blog is again featured 2 times this month. This first one is a guest post by Dan Wilkerson from LunaMetrics about the document.write() method used in the Google Tag Manager Custom HTML tags. It explains the problems with having document.write in your 3rd party marketing tags and the proper way to run them in GTM.
If you need to easily implement a roll-up GA property with exact hit duplication, this plugin that Simo developed can help. The implementation is straightforward and is recommended to use it with on-page Universal Analytics tracking, not with Google Tag Manager.
Google announced a free version of Data Studio for individuals and smaller teams and you can access it at http://google.com/analytics/data-studio There are a couple of videos about it in the GA Youtube channel and it looks great! You can connect all your marketing data (GA, AdWords, Google Sheets, BigQuery and soon SQL databases to access first party data) and turn that data into beautiful, informative reports that are easy to understand, share (like Google Docs), and fully customizable.
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.