Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five (and 3 extra) for March – you may want to bookmark those as they can be very useful:

Google Analytics and Google Tag Manager Debugging Tools

LunaMetrics shares a variety of built-in tools and Google Chrome Extensions. These tools enhance visibility into the mechanics of the inner workings of GA/GTM and help with the configuring and debugging as well as previewing. The list includes: the JavaScript Console, Google Tag Manager Preview Mode, Google Analytics Debugger, Google Tag Assistant, Injector, Tag Manager Injector, Code Editor for GTM, EditThisCookie.

Track Content Engagement Via GTM (Part 1 and Part 2)

In this two-part series Simo shows how to track how much time users are actually spending engaged with your content. Interaction is counted as clicks, mouse movements, keyboard presses, and scrolls. And it’s important to check both articles as in the first he uses User Timings and in the second they’re replaced with a Custom Metric.

Introducing the Google Analytics 360 Suite

Google Analytics announced the introduction of the Google Analytics 360 Suite – a new collection of products targeting enterprises. It includes Google Audience Center 360 (beta), Google Optimize 360 (beta), Google Data Studio 360 (beta), Google Tag Manager 360, Google Analytics 360 (GA Premium), and Google Attribution 360 (Adometry). Although not all products are launched yet, they promise to solve the issues to see the complete customer journey, get useful insights, enable better sharing within the organization and deliver engaging experiences.

Getting Started with Google Optimize 360

This is an overview of the new Google Optimize 360 that’s still in beta and only selected companies have access to the product. It allows for integration with Google Analytics for both targeting and analysis. You can very quickly create audiences from GA that provide personalization and targeting that would require complex integrations in other tools. It looks great, and I’m waiting to hear the price!

Instantiating & Using The Google Tag Manager dataLayer – Data Layer Best Practices Pt 1 (Part 2, Part 3, Part4)

Here’s a 4-part series of posts from LunaMetrics showing the technical best practices designed to help you successfully interoperate with the Google Tag Manager Data Layer. You’ll learn the proper way to instantiate and work with the dataLayer, pushing to the dataLayer from within Custom HTML Tags, when and how to reference the dataLayer within Custom JavaScript Variables, and how to reset or purge values in the Data Layer properly.

Mapping User Constituencies to Google Analytics Segments

This is a practical example of creating segments that map to a user constituency.

Find Related Products Purchased Together in Google Analytics

If you use Enhanced Ecommerce, don’t miss to enable this feature.

Pull More than 10k rows Unsampled using Google Analytics Sheets Add-on

I found this older post just now, but it’s great when you need to export thousands of rows in a report.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

Margarita Evtimova

Margarita Evtimova is a Google Analytics fan, who also loves SEO, conversion optimization, online marketing and social media. You can follow her on Twitter and LinkedIn.