Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for February – you may want to bookmark those as they can be very useful:
GA Snippet And GA (GTM) Tag On The Same Page
In this article, Simo answers one of the most frequently asked questions: Can you run Google Analytics using the snippet AND using a Google Tag Manager Tag on the same page? He explains how tracking works across the Google Analytics snippet and Google Tag Manager’s Tag templates. If you do want to combine tracking across the two methods, you need to make sure that tracker settings match across the board.
Guide to Call Tracking and Analytics for Dental Offices
This article focuses on dentists but it’s equally valid for all businesses that want to track phone calls. Which is basically all of them (unless you don’t have a phone number on your site). You’ll learn why call tracking is important, what it can tell you about your incoming callers, and how to use the data from call tracking to increase your marketing ROI.
What’s Premium About Google Analytics Custom Funnels
There are tools in the Google Analytics interface to help understand behavior like the Navigation Summary and Entrance Paths, but both are limited in terms of the scope of steps and stages. Even the Behavior Flow report, showing a complex map of user navigation, really just scratches the surface of behavior analyses. Using the funnel visualization or sequences with advanced segments are also options, but a new feature in Google Analytics Premium may prove to be one of the most powerful (and easiest) tools yet – Custom Funnel Reports. It is a custom reporting template that allows you to experiment and create funnels out of nearly any user behavior and action on your site.
Introducing Autotrack for analytics.js
Google Analytics announced Autotrack for analytics.js as a new solution to the problem of tracking the majority of relevant user interactions. It attempts to leverage as many Google Analytics features as possible while requiring minimal manual implementation and gives developers a foundation for tracking data like outbound link and form tracking, URL change tracking for single page applications, declarative event tracking (clicks), and media query tracking (for responsive design).
Tracking Customer Lifetime Value In Google Analytics
Customer lifetime value (CLV or LTV) is a prediction of the value a customer will have over there lifetime with your company or brand. This article shows how to record the actual lifetime value of each and every customer using custom dimensions and custom metrics. The metric here only includes revenue that occurred during the date range selected, so if a user purchased prior to that period (or after) it won’t be included.
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.
Margarita Evtimova
Margarita Evtimova is a Google Analytics fan, who also loves SEO, conversion optimization, online marketing and social media. You can follow her on Twitter and LinkedIn.