Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for December – you may want to bookmark those as they can be very useful:

The Value of Google Analytics Data Driven Attribution

Google Analytics Premium offers Data Driven Attribution as an additional model you can use, in addition to things like Last Click Attribution. The key here is that rather than using static proportions for their model, they use algorithms instead.

Data Driven Design

Designing a new website is a big task. You must take many things into consideration and ensure that all of the analytics tracking is properly setup and collecting the necessary data for you to report on success. Learn which are the key metrics to consider when thinking about a website redesign.

#GTMTips: URL Source In The URL Variable

In this quick tip Simo Ahava shows one of the less-known features of Google Tag Manager – the URL Source setting in the URL Variable type. It lets you parse any URL String for its components.

Common Reporting Pitfalls in Google Analytics

Another interesting post from Luna Metrics describing a few common pitfalls in the world of Google Analytics reporting – and how to avoid them. You’ll understand more about sessions by page, users by source or medium and averages of averages. Very useful!

Complete Guide to Google Tag Assistant

Another detailed post by Himanshu Sharma explaining what is Google Tag Assistant, how to use it like a pro and understand its results. There’s also a follow up, showing how to use Google Tag Assistant recording feature and read the reports: Guide to Google Tag Assistant Recordings

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for November – you may want to bookmark those as they can be very useful:

Why Adwords and Google Analytics data don’t match & how to fix it

This is a detailed post by Himanshu Sharma answering the very common question why AdWords show more/less conversions than Analytics. Check this one for troubleshooting ideas first, or use it to explain the differences to your boss / client.

Tracking Complex Interactions in Dynamically Added Cross-Domain Iframes – Google Analytics & Iframes

Part 1
Part 2
Part 3
Part 4

All 4 blog posts of the Luna Metrics series on tracking iframes: from tracking simple user interactions within cross-domain iframes by using the postMessage API, complex interactions when the iframe in question is on the same domain as the parent frame, tracking user interactions cross-domain when the iframe is added dynamically using JavaScript and tracking user interactions cross-domain when the iframe is added server-side.

Iframe Cross-Domain Tracking In Google Tag Manager

Simo Ahava also shares his approach for tracking iframes across domains, using the hitCallback method to decorate the iframe properly with cross-domain tracking parameters to ensure that any tracking that takes place within is attributed to the original session and user.

Introduction to Piwik – Best Google Analytics Alternative

Another Optimize Smart post presenting Piwik as a free alternative to Google Analytics. It explains its key benefits, possible paid options for cloud services, and how to install it on your website.

#GTMTips: Referral Exclusion On Receipt Page

In this quick tip Simo shows a simple and elegant way to make sure that no Ecommerce payment gateway referrals interferes with correct attribution on the ecommerce receipt page, so there’s no need to constantly update the Referral Exclusion List in Google Analytics.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for October – you may want to bookmark those as they can be very useful:

Ad Blockers & Analytics: What Webmasters Should Know And Do

As Apple announced they would allow third-party development of “content blocking” apps in iOS 9, Crystal became one of the most downloaded paid apps from the App Store in just a few days. This article shows how an ad blocker works and offers a workaround to ensure you can deliver most web page content and retrieve analytics data.

Are Your Analytics Telling the Right Story?

Thought-provoking blog post at Moz about how to find stories to tell in your analytics data. You’ll find some suggestions, helpful resources and 3 true stories.

25 Calculated Metrics for Google Analytics

Google Analytics released a long requested feature – Calculated metrics, derived metrics from standard and/or custom metrics. You can make any combination of standard metrics with or without custom metrics using standard arithmetic operators like multiplication, division, addition and subtraction to build calculated metrics. + 25 examples

21 Item Google Analytics Checklist When Changing Your Domain

A helpful checklist from E-Nor to help you transition to a new domain. It focuses on some key areas of your analytics setup that you should review before and after your transition (including a few additional suggestions to maintain SEO best practices).

Tracking Form Submissions in Iframes – Google Analytics & Iframes, Pt 1

This is part I of blog posts series about common issues and solutions when Google Analytics and iframes should work together. It covers the most common issue – tracking simple, one-off things like events or form submissions within iframes.

The Best Google Analytics Tools & Addons

Another helpful list of GA tools and addons this time from Brian Clifton. The table booster, annotations manager and confidence checker seem very interesting!

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for September – you may want to bookmark those as they can be very useful:

Track Form Engagement With Google Tag Manager

Simo Ahava updates his must-read post on form tracking to be compliant for version 2 of GTM. Bookmark this for a quick reference how to capture field value, selected radio button, checkbox or drop-down list item, capture multiple values, track form abandonment and how much time a user spends in each field.

Maximize Your Google Analytics with These Helpful Add-Ons

Here’s a good summary of different add-ons (most of them free) that help to make easier to digest GA data and get the most out of it. Some of them are Google Sheets Add-on, Debugger for Google Analytics, Annotations Manager, Analytics Edge Add-In and more.

Great Storytelling With Data: Visualize Simply And Focus Obsessively

This giant post by Avinash goes into the proper way to visualize data in presentations, using before and after sample slides grouped in 10 lessons.

Creating Adwords Remarketing Lists with GA Custom Dimensions

Very interesting guest post at Krista Seiden’s blog about using custom dimensions to build remarketing lists for AdWords. It also contains a great way to connect Facebook targeting (and all psychographic segmenting available there) with GA and your remarketing audiences!

Call Tracking: It’s All About Increasing Profits

Here you’ll learn what’s call tracking and how it works. Most probably the number of phone calls to your business is accelerating, so if you don’t have one in place, you should definitely consider adding call tracking.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.