Category Archives: Top 5

5 Google Analytics posts you don’t want to miss in June

Posted on June 25, 2015 by Margarita Evtimova

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Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for June – you may want to bookmark those as they can be very useful:

Google Tag Manager course in Google Academy

Here’s the brand new Google Academy course, dedicated to Google Tag Manager fundamentals. Besides the core concepts and principles of tag management, how to create tags and manage firing rules, and how to enhance your Google Analytics implementation, you’ll learn some more advanced topics like Dynamic Remarketing for AdWords. If you want to receive a certificate, you should complete the assessment before July 25th.

Videos – Evolve with Google Analytics 2015 – San Francisco

Here are the recordings from Evolve with Google Analytics conference held in April 2015 in San Francisco. You can watch the presentations: Google Analytics Universal and Data-Driven Decision Maturity, Evolution or Extinction: Survive and Thrive with New Google Analytics Features & Google Analytics Premium, Mobile Planet: App and Cross-Device Tracking in Google Analytics and others…

#GTMTips: Add Google Tag Manager To Your Blogger Blog

I think going forward I’ll have to save one of the 5 spots for Simo Ahava, because he’s publishing so many valuable content all the time. This one is a quick tip how to add Google Tag Manager to Google Blogger. I was personally struggling with this not knowing the solution is that simple. Enjoy!

Cross Domain Tracking with Google Tag Manager

Wondering how to properly setup your GTM tag for cross-domain tracking? This post from LunaMetrics shows you how to do just that step by step.

100+ Google Analytics Remarketing audiences for Retargeting

If your main remarketing list consists of people who visited your website but didn’t purchase, here’s an exhaustive list of ideas to segment your remarketing audiences in much more targeted ways and receive better results.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in May

Posted on May 28, 2015 by Margarita Evtimova

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Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for May – you may want to bookmark those as they can be very useful:

Spam Filter Insertion Tool

The first 3 are from Simo Ahava: earlier this month he created a web app to filter the spam referrals we all get. You need to download it, grant Edit access to your GA views and it will create exclude filters automatically for all known spam sites as of this moment.

Data is difficult

Here Simo argues about data quality and explains 3 rules: the rule of data passivity, the rule of data subjectivity and the rule of data scarcity. Check out how to make sure you’re gathering meaningful data.

#GTMtips: How To Get Google Tag Manager Help

This one is short, but contains great guidelines how to properly post your Google Tag Manager – related question on support forums like Google+ Google Tag Manager community, the official forum or Stack Overflow.

YouTube Tracking In Google Analytics & Google Tag Manager

The Lina Metrics guys updated the Youtube tracking with the latest changes in Google Analytics and GTM. It contains a detailed step-by-step instructions how to create the tags in Google Tag Manager.

Google Analytics Training Resources and Tutorials

Here’s a list of over 50 GA resources in all kind of areas: getting started with GA and GTM, specialized tracking, cross-domain tracking, enhanced ecommerce, attribution modelling and GA debugging. All from Himanshu Sharma.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in October

Posted on October 29, 2014 by Margarita Evtimova

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Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for April – you may want to bookmark those as they can be very useful:

Universal Analytics User ID: Setup Guide

Here Tom Capper from Distilled shows how to use the User ID feature in GA either with your tracking code or using Google Tag Manager. In addition you can create a separate User ID view and take advantage of 3 unique reports: Cross Device, User Engagement, and User-ID Coverage.

Data Layer Forensics: Ecommerce Edition

The amazing guys at LunaMetrics are providing a way to troubleshoot ecommerce analytics. If you wonder if you pass the correct parameters to the data layer, just use their code to fire an event and a transaction at the same time and cross-check for potential issues using their 5-steps checklist.

Breaking: Google Tag Manager Refresh – 6 Things You Need to Know

On October 15th Google announced updates in Google Tag Manager. The new interface is available at http://tagmanager.google.com/ with navigation structure much similar to Google Analytics, rules are renamed to triggers, and macros are renamed to variables. Two more things: listener tags are enabled by default and there’s API available.

The Ultimate Guide to Universal Analytics Integration with SalesForce

It’s always important to connect your CRM with Google Analytics to get insights what type of lead generation / traffic sources are actually bringing real live sales. If you happen to use SalesForce, this is a step-by-step guide to connect SalesForce and GA.

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

Here’s another great blog post by Avinash evaluating 4 different strategies for collecting benchmarks: own data benchmarks, industry analyst data benchmarks, competitor data benchmarks and vendor data benchmarks (explaining in detail the new GA Benchmarking reports).

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in April

Posted on April 30, 2014 by Margarita Evtimova

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Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five for April – you may want to bookmark those as they can be very useful:

Statistical Significance Script for Google Analytics

It’s very common to compare two time periods of data in GA, looking for changes. It’s easy with big and noticable differences. But when there is a more subtle increase or decrease, the percentage change may not actually be statistically significant. This script from Luna Metrics evaluates the graph’s data and determine whether (and at what level) the percentage change is statistically significant. Here’s the script in action:

Customer Insights With Google Analytics Demographics

In this post Scott Shannon from Cardinal Path shows the benefits of GA Demographic and Interests reports and how to use this data with specific samples for AdWords display and remarkting campaigns.

Share Your Goals in Google Analytics

Another post from Luna Metrics about the new GA feature which allows you to share your goals as template links or in the Solutions Gallery.

Understanding Cross Device Measurement and the User-ID

In this post Justin Cutroni explains how cross-device measurement in Universal Analytics works, how to implement it and what new data and reports are available.

Universal Analytics Upgrade Guide

I found this Upgrade Guide for Universal Analytics very useful! You really need to understand the complications involved in the UA upgrade, especially if you’re using a third party shopping cart which is not yet supporting the new analytics.js library. Don’t forget – once you start the upgrade, you can’t go back to Classic GA.

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.

5 Google Analytics posts you don’t want to miss in July

Posted on July 31, 2013 by Margarita Evtimova

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In the last post of each month I’d like to share the top 5 interesting Google Analytics related resources I found on other sites. Here are the first five – you may want to bookmark those as they can be very useful:

How to Reclaim Your Google Analytics account

One of the most frequently asked questions on the Google Analytics forum is from people who can’t access their GA account due to different reasons – don’t know or remember the email associated with their tracking ID, the person who created the account no longer works with them, etc. In this article you can learn how to recover your GA access (hint: a Google AdWords account can help).

Get the Complete Story with Big Data Analytics

The guys at Blast Analytics & Marketing explain what is big data and what are the benefits of collecting and aggregating web and mobile analytics data, CRM data, social media data, consumer data, internal data, etc. They also show two solutions: Google Big Data and Tableau.

Re-imagining Segmentation in Analytics to Help You Make Better Decisions, Faster

At the Google Analytics blog you can read the official announcement of the updated advanced segments – now supporting user segmentation, cohort analysis, sequence segments, segment templates and refreshed new user interface.

Google Analytics Segmentation: Updated for Better Analysis

Justin Cutroni also published a post about the new Segmentation in GA covering the same topics – if you prefer his conversational tone and screenshot samples.

How to Solve Google Analytics Sampling: 8 Ways to Get More Data

Getting unsampled data for bigger sites with thousands of visits per day is very cumbersome and time consuming. Sayf Sharif from Luna Metrics offers 8 ways to solve this problem (only one of them being GA Premium).

P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.