Here’s again the last post of the month saved for the top 5 interesting Google Analytics related resources I found on other sites. Here are the five (and 3 extra) for April – you may want to bookmark those as they can be very useful:
How to Use GTM Download Redirects to track Links, Downloads and Email Clicks | Measureschool
In this video (9:27 min) Julian shows how to track email links, downloads and other outbound resources sent in an email more precisely with a combination of redirects in Google Tag Manager and Google Analytics. It’s pretty cool!
Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking | Measureschool
In this video (17:04 min) Julian shows how to build you own customized funnel using Enhanced Ecommerce tracking in Google Analytics and Google Tag Manager, even if you don’t have an Ecommerce website. This will help you get super actionable insights and segments to help you in your marketing.
Panic Time or False Alarm? A Beginner’s Guide to Traffic Drop Analysis
This step-by-step guide from Distilled will help you understand your client’s traffic drop – is it a real problem, seasonality or broken tracking issue? This post will walk you through the process of confirming what actually happened and understanding why it happened in the first place.
Why Am I Seeing 307 Redirects on My Google Analytics Collect Hits?
Maybe you noticed the duplicated or redirected Google Analytics hits in the network tab of browser’s developer tools. GA didn’t really announced their migration to HTTPS and this post by Analytics Pros was quick to explain the reason. HTTP requests with a status code 307 are not sent to GA and only serve as redirects, so your hits are not double counted.
Google Analytics – Querystring parameter INCLUSION is the new black
As sites grow in scale and complexity, more query string parameters are showing up in page paths that may pollute your data and artificially inflate cardinality in pages reports. This blog explains how to use a series of filters to include only the useful query string parameters we want – all others are excluded.
#GTMTips: The Timer Trigger
Here Simo shows how to create your own timer in GTM which fires after a certain amount of time has passed on the web page. This is especially useful if you want to start a timer based on a user interaction such as a click, but this option is not available in the current GTM version.
Buy-To-Cart Rates by Digging Deep in GA Enhanced Ecommerce
This LunaMetrics post shows how to answer questions like what’s the likelihood that a user put something in their cart and then purchased at some point later, which goes beyond the standard Enhanced Ecommerce reports in GA. You can do this both with the free version and GA 360 and discover metrics like buy-to-cart rate within N days and average purchase lag.
More Accurate Conversion Data with Sequence Segments
Another LunaMetrics post this month showing how to use sequence segments to answer questions like: Is that new page of content driving more lead forms? Is this month’s home page banner driving more free trial sign-ups? You specify conditions for each step, and each step must occur in order.
P.S. Got a Google Analytics question? Send it to me and I’ll try to answer it on the blog.